Lettings agent award 'could offer competitive advantage'

Local lettings agents are being encouraged to enter the Estate and Lettings Agent Awards (Estas) 2010, as a win could provide them with a competitive advantage.

Simon Brown, managing director of Awards for Business, wants to draw agents' attention to the potential benefits of walking away with a title, according to a report on the Rentman website.

The site quoted Mr Brown in an interview with the Move Channel as saying: "In the sort of competitive market we are in and likely to experience next year, clients are being more selective than ever when appointing an agent."

As the longest-running awards scheme within the industry, the Estas offer agents an important platform to showcase their businesses.

Winners are voted for by clients based on the level of customer service they experience throughout the buying, selling or letting process.

Channel 4's Location, Location, Location presenter Phil Spencer has been lined up to present the awards at a ceremony in London in April next year.